Hitta Slim and the legendary E-40 join forces for their new single, a declaration of dominance, game, and status over a beat that hits as hard as their bars.
The production on this one is a full-circle moment for Bay Area hip-hop. The legendary Sam Bostic lays the foundation, while the iconic DJ Fresh flips it into a modern slap that knocks with that signature West Coast bounce. And when you add visuals from TeamDoneSon, the energy is undeniable, it’s a statement.
Hitta Slim steps in with confidence, weaving his flow through the beat like a seasoned vet, making it clear that he’s running it. Then comes E-40, the undisputed Bay Area ambassador, delivering his signature slick talk with the kind of wisdom and wordplay only he can pull off. His presence alone solidifies that “I’m It” is a fact.
The music video, draped in Bay Area energy, elevates the track even further. Flashing cars, bossed-up vibes, and a whole lot of charisma bring the song’s message to life. It’s the kind of record that’s going to shake the streets, the clubs, and the playlists of anyone who respects real rap.
With Hitta Slim and E-40 leading the charge, “I’m It” is an ode to longevity, confidence, and Bay Area greatness. Press play, turn the volume up, and let them remind you who’s really running things.
Watch on YouTube.
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